Forbidden Rice® is Lotus Foods’ top- selling product due in part to recent publicity about the high antioxidant content of black rice. “With the study given by Dr. Xu and the American Chemical Society Conference a few weeks ago showing that black rice has more anthocyanins (powerful antioxidants) than blueberries, we have had a surge in interest in this product,” explained Levine. This medium-size heirloom rice is treasured for its delicious roasted nutty taste, soft texture and beautiful deep purple color. The rice is also rich in iron and, according to Chinese herbal medicine, considered to be a blood tonifier.
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